Market Intelligence Platforms features explained

for Due Diligence

Research tools providing data on market size, growth trends, competitive landscapes, and industry dynamics to validate startup market claims.

Every feature we track for Market Intelligence Platforms products, with a description of what each one means.

Alerting & Monitoring

Proactive intelligence with alerts and monitoring on companies, sectors, metrics, or trends relevant to diligence.

Activity Log
Store and retrieve history of triggered alerts and actions.
Alert Speed
Average time for an event to trigger an alert.
Custom Alert Rules
User-defined triggers for updates on chosen metrics/companies.
Daily/Weekly Digest
Automated summary emails/reports on watched industries or companies.
Event-driven Notifications
Immediate alerts for events (funding, M&A, news, regulatory changes).
Report Automation
Schedule and receive periodic automated industry/company reports.
Threshold-based Watchlists
Set watchlists that notify when specific thresholds are breached.

Collaboration & Security

Features supporting team collaboration, access control, data privacy, and compliance for sensitive diligence processes.

Access Control
Granular setting of permissions at data, project, and user levels.
Audit Logs
Comprehensive tracking of user actions for compliance.
Collaborative Annotation
Shareable notes, comments, and annotations on datasets.
Data Retention Controls
Flexible retention/deletion policies for sensitive data.
Secure Data Storage
Use of encrypted and compliant (e.g., SOC2, ISO27001) storage.
Secure Sharing
Controlled external sharing of reports or insights with time-limited links.
Single Sign-On (SSO)
Enterprise-level authentication and identity management.
Two-Factor Authentication
Enhanced login security via two-factor auth.

Competitive Landscape Analysis

Capabilities specific to understanding market structure, player positioning, market share, and the competitive environment.

Acquisition & Exit Tracking
Tracks M&A and exit activity among competitor set.
Competitor Mapping
Visualization and clustering of competitors in terms of business model, stage, and size.
Custom Peer Set Creation
Allows users to define and save custom lists of competitor companies for repeated analysis.
Digital Presence Analytics
Measures online visibility, social presence, and web traffic for competitors.
Funding and Investment Tracking
Coverage of competitors’ funding rounds and investors.
Geographic Competitor Segmentation
Ability to segment and view competition by region or country.
Headcount and Team Analysis
Provides breakdowns of competitor company sizes and organizational structures.
Market Share Estimates
Availability of market share breakdowns for key players.
Partnership & Ecosystem Mapping
Mapping of competitor partner networks and ecosystems.
Player Number Limit
Maximum number of players that can be analyzed simultaneously.
Product Comparison Tools
Ability to compare product features, pricing, or go-to-market strategies between companies.
SWOT Analysis Automation
Automated generation of SWOT (strengths, weaknesses, opportunities, threats) reports for selected competitors.

Cost, Licensing & Support

Considerations about licensing models, price transparency, support, and training resources for optimal platform utilization.

24/7 Support Availability
Round-the-clock technical or product support.
API Call Quota
Maximum number of API calls per month.
Custom SLAs
Negotiable service level agreements for uptime and support response.
Dedicated Customer Success Manager
Assignment of a human specialist for onboarding and ongoing support.
Flexible Licensing
Options for per-user, team, or enterprise licensing.
Free Trial or Demo
Availability of a no-obligation trial or custom demo.
Knowledge Base & Documentation
Comprehensive support, onboarding and usage guides.
Marketplace Integration
Ability to subscribe and manage access through cloud marketplaces (e.g. AWS Marketplace).
Transparent Pricing
Clear display of product packages and fees.

Data Coverage

Extent and depth of market and industry data covered, ensuring the platform captures wide-ranging and granular datasets for comprehensive analysis.

Alternative Data Sources
Integration and coverage of alternative or non-traditional data sources.
Company Universe
Total number of companies tracked on the platform.
Coverage of Private Markets
Whether the platform includes private company and deal data.
Custom Data Uploads
Ability to upload and integrate proprietary or custom datasets.
Geographic Reach
Number of countries or regions with available data.
Growth Rate Estimates
Number of unique growth rate estimates provided per industry/segment.
Historical Data Depth
Number of years for which historical data is available.
Industry Breadth
Number of industries and sectors covered by the platform.
Market Size Metrics
Number of unique market size estimates provided per industry/segment.
News and Media Monitoring
Includes monitoring and analysis of relevant news and media signals.
Patent/Technology Data Coverage
Availability of patent, IP, and technology landscape data.
Real-time Data Availability
Availability of real-time or near-real-time market information.
Segment Granularity
Level of sub-sector or microvertical breakdowns provided.

Data Quality & Reliability

Assurance features and transparency regarding data sourcing, updating, and accuracy, critical for high-stakes diligence.

AI/Human Verification
Indication of whether data is AI-generated/augmented or human-verified.
Audit Trail
Ability to see historical changes and edits to datasets.
Confidence Scoring
Assignment of confidence scores to market estimates.
Data Backfilling
Ability to backfill missing or outdated data via platform tools.
Data Refresh Frequency
Frequency at which datasets are updated.
Error Reporting
Mechanism for reporting and tracking data errors or inconsistencies.
Historical Data Revision Logs
Logs of all corrections or revisions to previously presented data.
Source Diversification
Coverage of multiple independent sources per datapoint.
Source Transparency
Visibility into source provenance for each data point.

Integration & Export Features

Functionalities allowing data and insights to be exported or integrated with VC workflow tools (e.g., CRMs, portfolio management).

API Access
Availability of APIs for direct data integration.
CRM Integration
Built-in connectors to popular CRM or dealflow tools.
Custom Report Generation
On-demand creation of tailored diligence reports.
Data Feed Subscriptions
Ongoing or scheduled delivery of selected datasets via email or data feeds.
Excel/CSV Export
Direct export to spreadsheets for further analysis.
Export Speed
Average time to generate and export requested reports/data.
Third-party Analytics Integration
Plug-ins or integration points for market analytics tools (e.g., Tableau, Power BI).
User-defined Templates
Create reusable templates for exports or insights formats.

Market Size & Trend Analysis

Tools and data points to validate claims on the market's total addressable size, growth trajectory, and future trends.

Custom Assumption Inputs
Ability to input and adjust forecast model assumptions.
Data Source Citations
Clear referencing of underlying sources for market size and trend data.
Event Impact Modelling
Ability to simulate impacts of major events (e.g., regulation changes, pandemics) on market projections.
Exportable Charts
Charts and graphs exportable for use in diligence reports.
Forecast Horizon
Maximum number of years forward the platform projects out market data.
Growth Rate Projections
Provision of forward projections on market growth (CAGR, YoY, etc.).
Market Driver Analysis
Identification and scoring of key market growth drivers and inhibitors.
Market Segmentation
Detailed segmentation of market size and growth by customer type, use case, or region.
Scenario Analysis
Scenario-based projections and sensitivity analysis tools for evaluating market claims.
TAM, SAM, SOM Calculation Tools
Ability to calculate or estimate Total, Serviceable, and Obtainable Market automatically.
Thematic Trend Monitoring
Monitoring of broader trends (e.g., regulatory, tech, macroeconomic) affecting market evolution.

Search & Query Functionality

Breadth, flexibility, and power of the tools used to search, filter, and query datasets on the platform.

Advanced Filtering
Supports multi-parameter filtering (sector, region, funding, etc.).
Batch Download
Download capability for results sets.
Boolean Logic Search
Support for AND/OR/NOT logic in queries.
Cross-Platform Search
Unified searching across all features/data types.
Custom Query Builder
Interactive visual tools to build custom dataset queries.
Natural Language Search
Allows users to input search queries in plain language.
Saved Searches
Ability to save queries for future use.
Search Speed
Average time to return complex search query results.

User Experience & Interface

Design and usability aspects, supporting efficient research and collaboration among investment teams.

Accessibility Compliance
Adherence to accessibility standards (e.g., WCAG).
Collaboration Tools
Integrated notes, tagging, sharing, and workflow features.
Dashboard Customization
Users can personalize dashboard layout and widgets.
Keyboard Shortcuts
Efficiency support for power users via shortcuts.
Mobile Access
Availability of mobile app or responsive web interface.
Multi-user Access
Support for team accounts with role-based permissions.
UI Language Support
Number of supported languages for the interface.
User Onboarding & Tutorials
Availability of in-platform training/guided tutorials.

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